A modular graphic identity solution in rebranding an educational programme

Authors

  • Carolina Faria Polytechnic Institute of Porto
  • Marta Fernandes ESMAD, Polytechnic Institute of Porto, uniMAD / ID+

DOI:

https://doi.org/10.23726/cij.2019.928

Keywords:

design, brand, identity, education, CERN

Abstract

Challenge Based Innovation (CBI) is a university programme where student teams create innovative design projects in collaboration with CERN. Each university participating in CBI creates its version of the program. Thus, this is not a closed program, but open to different curricula, periods and student backgrounds. Despite the impact on the participants and potential of the program, it is not as internationally recognised as it could be. This paper presents results of an experimental project that rebrands and redesigns the graphic identity of CBI in order to increase its recognition, better communicate its goals and project outcomes. The process involved an understanding of the problem, provided by interviews with the main stakeholders, along with the identity development attained through brainstorming, sketching, experimental prototyping and iterating. The result aims to be a distinct modular brand, that represents the openness of the programme and its connection with technology and society.

Author Biographies

Carolina Faria, Polytechnic Institute of Porto

Originally a communication designer, I changed focus and started working in
innovation-driven programmes in higher education. These experimented with
different settings of project-based learning to build self-efficacy and to
learn to navigate ambiguity. The main goal is to use design methodologies to
improve people’s learnings experiences and bridge different fields of
work, ways of doing and people. I am now working as a planet centric
designer, shifting the focus of design to include sustainability as a core
characteristic of what we create and to accelerate the sustainability
transition needed in society.

Marta Fernandes, ESMAD, Polytechnic Institute of Porto, uniMAD / ID+

PhD in Design (Faculty of Architecture UL, 2018) and Master
in Multimedia Art (FBAUP, 2008).
Adjunct Professor at the Superior School of Media Arts and Design,
Polytechnic of Oporto, where she teaches in the area of Communication
Design. Pursues research in her field of specialty – Visual Archives and
the development of Information Visualisation on online newspapers. Also the
building of visual digital archives to address information and knowledge
preservation. Has lectured and/or taught workshops and seminars at ESMAD;
UMinho, in the master degree in Product Design; at the University of the
Arts London Camberwell. She has participated in national and international
conferences, such as the DESIGNA, at UBI, and 2CO: Communicating Complexity,
and has published scientific papers on these specialty subjects.

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Published

2019-12-24

How to Cite

Faria, C., & Fernandes, M. (2019). A modular graphic identity solution in rebranding an educational programme. CERN IdeaSquare Journal of Experimental Innovation, 3(2), 23–56. https://doi.org/10.23726/cij.2019.928

Issue

Section

Original Articles