Why measuring individual innovativeness is so difficult: a critical review of standard methods and new ideas to measure innovativeness


  • Daniel Aleksander Vajner CDI MBA Program, Möhlstraße 6, 81675 München, Germany https://orcid.org/0000-0002-4900-0277
  • Julian Heuer CDI MBA Program, Möhlstraße 6, 81675 München, Germany
  • Paolo Vigo CDI MBA Program, Möhlstraße 6, 81675 München, Germany
  • Kevin Zhang CDI MBA Program, Möhlstraße 6, 81675 München, Germany
  • Dung Nguyen Viet CDI MBA Program, Möhlstraße 6, 81675 München, Germany
  • Yue Zhang CDI MBA Program, Möhlstraße 6, 81675 München, Germany




innovativeness, IIS, recruiting, survey, experimental innovation


Innovative people are desperately wanted in nowadays world, wherefore tools to measure individual innovativeness are needed. This work reviews the commonly used metrics to gauge innovativeness, such as the Individual Innovativeness Scale (IIS). Hereby, it demonstrates via a survey that often a simple self-evaluation question contains the same information as conventional psychological surveys. As an alternative, another survey investigates whether bibliographical information can predict innovativeness. Finally, a new type of experiments to measure innovativeness is proposed, enabled by recent progress in neuroscience, that will not rely on classical self-report questions but on empirical data on the candidate’s brain activity in response to external stimuli.


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How to Cite

Vajner, D. A., Heuer, J., Vigo, P., Zhang, K., Viet, D. N., & Zhang, Y. (2023). Why measuring individual innovativeness is so difficult: a critical review of standard methods and new ideas to measure innovativeness. CERN IdeaSquare Journal of Experimental Innovation, 7(1), 4–11. https://doi.org/10.23726/cij.2023.1416