Motivating students to attend open innovation initiatives. A motivational structure perspective
Keywords:Open Innovation, Motivations, Motivational structures, Covid-19, Laddering
Given the widespread diffusion of open innovation (OI) initiatives that rely on students’ contributions, we aim to investigate how students’ motivations for attending OI initiatives connect and interact. To achieve this purpose, we conducted two studies using the laddering technique with a sample of 59 students who participated in two OI programs held in different contexts: ICARO, a business-oriented program carried out before the COVIID-19, and TEN, a social innovation program conducted during the pandemic to assist people in coping with the effects of COVID-19. Our results reveal two motivational maps that illustrate commonalities and differences in motivational orientations and highlight core and context-dependent motivational structures. Our study provides evidence for the value of adopting a structural perspective on motivations and presents a comprehensive and replicable methodology for assessing motivations.
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