Personal Branding: An Innovative Approach to Life Design Education

Authors

  • Lora Louise Broady University of Denver, Daniels College of Business, Department of Marketing, 2101 S. University Blvd, Denver, CO 80210

DOI:

https://doi.org/10.23726/cij.2024.1567

Keywords:

Personal Branding, Life design, Innovation, Self-discovery

Abstract

This case study introduces personal branding as an innovation in Career and Life Design. While Life Design offers a roadmap for navigating complex career paths, it requires a deep understanding of one’s identity, values, and aspirations. Personal branding can be a valuable complement to Life Design, providing individuals with a structured process for self-discovery and expression. By integrating principles of identity theory, self-concept theory, and brand management into a curriculum focused on personal brand development, students are empowered to construct meaningful and fulfilling life paths. The findings described in this case study suggest that personal branding can serve as a powerful tool for self-discovery, career exploration, and overall life design. Future research should explore the long-term impacts of personal branding education on career outcomes and overall life satisfaction.

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Published

2024-12-16

How to Cite

Broady, L. L. (2024). Personal Branding: An Innovative Approach to Life Design Education. CERN IdeaSquare Journal of Experimental Innovation, 8(3), 36–41. https://doi.org/10.23726/cij.2024.1567

Issue

Vol. 8 No. 3 (2024): Special Issue on 'Innovations in Career and Life Design'

Section

Original Articles

Categories

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Copyright (c) 2024 LoraLouise Broady

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