Beyond Ideation - Potentials and Challenges of Creativity in the Entrepreneurial Organisation of Life

Authors

  • Dieter Georg Adlmaier-Herbst University of the Arts Berlin, Berlin Career College, Bundesallee 1-12, 10719 Berlin, Germany
  • Bettina Maisch Munich University of Applied Sciences HM and Strascheg Center for Entrepreneurship (SCE), Heßstraße 89, 80797 Munich, Germany

DOI:

https://doi.org/10.23726/cij.2024.1569

Keywords:

Entrepreneurial Life Design, ELD, Creativity, PSI Theory, Self-management

Abstract

This conceptual paper explores how creativity can be systematically integrated into Entrepreneurial Life Design (ELD) to enhance effectiveness. ELD applies Design Thinking principles to life, emphasising intentional and flexible life planning, similar to how designers approach projects (Burnett & Evans, 2018). Creativity, defined as generating new and valuable ideas, is critical in recognising and exploiting opportunities (Shane & Venkataraman, 2000). The research investigates how self-regulation and emotion management influence creative phases in ELD and how targeted interventions based on the Personality Systems Interaction (PSI) theory can optimise creativity. These findings offer practical implications for fostering creativity in Life Design.

Author Biography

Dieter Georg Adlmaier-Herbst, University of the Arts Berlin, Berlin Career College, Bundesallee 1-12, 10719 Berlin, Germany

Dieter Georg Herbst is an internationally recognised expert in brand management and corporate communications. He advises companies, organisations and individuals worldwide.

Since 2001, Dieter Georg Herbst has been an honorary professor of strategic communication management at the Central Institute for Continuing Education (ZIW), which bundles the continuing education programmes of the Berlin University of the Arts under the UdK Berlin Career College brand. Since 2012, he has also been a guest professor on the Master's programme ‘Leadership in Digital Communication’ at the UdK Berlin. He is head of the certificate course ‘Digital Brand Management around the World’.

His teaching activities take him around the world. Dieter Georg Herbst is a visiting professor at Jiao Tong University in Shanghai (China) and a lecturer in communication management and social media at the University of St. Gallen (Switzerland). He is a member of the ‘Council of Internet Wise Men’, founded as an independent scientific advisory body of the Institute of Electronic Business (IEB). He is comprised of six experts on the subject of the Internet and digital media.

In 2011, Dieter Georg Herbst was voted ‘Professor of the Year’ by the magazine ‘Unikum Beruf’. He has published 17 books on marketing and corporate communication.

Dieter Georg Herbst is an internationally recognised expert in brand management and corporate communications. He advises companies, organisations and individuals worldwide.

Since 2001, Dieter Georg Herbst has been an honorary professor of strategic communication management at the Central Institute for Continuing Education (ZIW), which bundles the continuing education programmes of the Berlin University of the Arts under the UdK Berlin Career College brand. Since 2012, he has also been a guest professor on the Master's programme ‘Leadership in Digital Communication’ at the UdK Berlin. He is head of the certificate course ‘Digital Brand Management around the World’.

His teaching activities take him around the world. Dieter Georg Herbst is a visiting professor at Jiao Tong University in Shanghai (China) and a lecturer in communication management and social media at the University of St. Gallen (Switzerland). He is a member of the ‘Council of Internet Wise Men’, founded as an independent scientific advisory body of the Institute of Electronic Business (IEB). He is comprised of six experts on the subject of the Internet and digital media.

In 2011, Dieter Georg Herbst was voted ‘Professor of the Year’ by the magazine ‘Unikum Beruf’. He has published 17 books on marketing and corporate communication.

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Published

2024-12-16

How to Cite

Adlmaier-Herbst, D. G., & Maisch, B. (2024). Beyond Ideation - Potentials and Challenges of Creativity in the Entrepreneurial Organisation of Life. CERN IdeaSquare Journal of Experimental Innovation, 8(3), 22–27. https://doi.org/10.23726/cij.2024.1569

Issue

Vol. 8 No. 3 (2024): Special Issue on 'Innovations in Career and Life Design'

Section

Original Articles

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Copyright (c) 2024 D. Georg Adlmair-Herbst, Bettina Maisch

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