Customized servitization as an innovative approach for renting service in the fashion industry

Authors

  • Ana Ricchiardi Politecnico di Torino
  • Giovanni Bugnotto Collège des Ingénieurs

DOI:

https://doi.org/10.23726/cij.2019.873

Keywords:

fashion, innovation, servitization

Abstract

Fashion Industry has proven to be one of the most polluting industries that exists nowadays. Finding innovative ways to tackle its unsustainable development is a challenge that deserves attention. In the context of the 20-weeks program “Innovation for Change” a possible solution to the challenge was found. Design-driven and action research approach were encouraged in order to find innovative ideas. This paper show casts the partial results for a customized servitization for renting services in the fashion industry. The implications of an asset being transformed into a service changes the concept of products consumption and vary according to the final customer.

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Published

2019-06-30

How to Cite

Ricchiardi, A., & Bugnotto, G. (2019). Customized servitization as an innovative approach for renting service in the fashion industry. CERN IdeaSquare Journal of Experimental Innovation, 3(1), 15–19. https://doi.org/10.23726/cij.2019.873

Issue

Vol. 3 No. 1 (2019)

Section

Original Articles

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