Innovation in farming: an engaging and rewarding business model to foster digitalization

Authors

  • Fiorella Sibona Politecnico di Torino
  • Lorenzo Chiavarini Collège des Ingénieurs Italia
  • Alessandro Bortoletto Collège des Ingénieurs Italia
  • Sara Mainiero Collège des Ingénieurs Italia

DOI:

https://doi.org/10.23726/cij.2020.1052

Keywords:

stakeholders’ engagement, innovation adoption, farming.

Abstract

Over the last few years, innovation has been heavily driven by digitalization. This is due to the huge developments in the field of data analysis, enabled by the introduction of new technologies. Several fields have witnessed a smooth integration of digital tools along the whole value chain, unlike legacy sectors, which still face a spread mistrust towards innovative digital solutions. This paper proposes an engaging and rewarding model, taking into account the causes hindering innovation in the animal farming sector, complemented by the validation of the motivations behind its features and the obtained results.

Published

2020-07-27

How to Cite

Sibona, F., Chiavarini, L., Bortoletto, A., & Mainiero, S. (2020). Innovation in farming: an engaging and rewarding business model to foster digitalization. CERN IdeaSquare Journal of Experimental Innovation, 4(1), 9-15. https://doi.org/10.23726/cij.2020.1052

Issue

Section

Original Articles